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Reutech Radar Systems appoints Sales and Marketing Executive

01 March 2011.

Reutech Radar appoints Sales and Marketing Executive Sven Holfelder

March 2011

Reutech Radar Systems appoints Sales and Marketing Executive

Sven Holfelder has been appointed as Sales and Marketing Executive of Reutech Radar Systems (RRS).

He will lead the business development team and his primary objective will be to create value with RRS’ products and competencies in the defence, parastatal and civilian markets. He will also develop a marketing strategy, establish and implement a marketing plan and build profitable customer relationships and sales processes.

Sven started his career at RRS in January 2002 with the role of finalising the proposal and then managing the GBADS programme. Before joining RRS, he was a Programme Manager at ATE. Sven’s qualifications include a B Eng (Electronics) degree from the University of Stellenbosch and an MBL (Master of Business Leadership) from UNISA.

"The current challenging defence market condition is forcing companies to revisit their approach towards maintaining a sustainable business model. This includes an ongoing critical review of product and marketing strategy, as well as focussing attention on key clientele. This necessitated the urgent need for the role of a sales and marketing executive", says CEO Carl Kies.